By Mbaku Jude
You are not a “trained journalist”, as one of my former Bosses would often say ( to intimidate me). But being in the media landscape of the region for 5 years running, is enough to earn me a Master degree in “how the profession functions here”.
Maybe going by my former employer’s thoughts, I’m not going to be academical but pragmatic in my presentation as someone who learned journalism, “on the job”.
For easy assimilation of my write up, I will also like to pen this down in segments and style that is easiest for any reader. I’ll point out the lapses at the level of various stakeholders in the information industry of the region.
The Lapses and proposed solutions:
1- Media Investors and Entrepreneurs;
Infact, over the last few years, media multiplicity in the region had supposed to have given rise to competition. However, one would think that at such instance, media entrepreneurs could compete positively in bringing out the best, but its farfetched. A comparative analysis with the other regions and countries on the kind of workplace they provide, doesn’t make journalist here think out of the box. I have been to many radio studios in town, non has refined technological equipment to boast workers in the 21st century workplace. A guest humbled me once on the kind of studio seat and environment I hosted him on air.
As a solution, let our media entrepreneurs upgrade our studios, provide good equipments especially for TV. Give reporters a classical touch for their efforts, provide up to date equipments.
Let them also look beyond just creating Radios. It isn’t the only media outlet. They could invest in planting TV houses, 1 or 2 in the region. Its a blow that the entire north west has no TV house.
2- Managers and publishers:
Most of them employ non professionals like myself. Its not a problem. The problem lies in them not equipping these newbies appropriately to meet the realities on the field. Many media managers in the region do not care about the standards of their employees and outlets. The workers, be it employed, volunteers or student journalists should be checked, and provided adequate working tools.
These managers should organise seminars, teach staff especially on professional issues, labour issues, media codes etc. Pay them for job done to always ensure that they represent your media well, keep it out of trouble and sell your media with patriotism.
3- *Journalists/ Reporters:*
For obvious reasons, these professionals have not been able to stand competitive to those in other regions and countries. We have often been looked upon by our peers and colleagues as underdogs in national journalism sphere. The reasons abound;
Financially broke, Poor attire, Poor work energy, poor reports, laxity, etc.
These lapses are interconnected and owe to the major fact that, the journalists are not well paid or not paid at all. A poor man has no voice.
Ours is a profession that is public. We are stars and leaders in society. We must be up to standard to inspire society. For this to be better, journalists must be treated right. Journalists should learn multi tasking too to challenge poverty. They must be well cultured to keep their dignity on and off job. Stay professional at all times.
4- Senior Colleagues;
Since i started practice in the region, I have had very few senior colleagues I respect and admire. Its a huge blow on continuity. Our seniors have often seen us as competitors, but knowing they should be mentors. I can’t count how many times seniors have fought over “Gombo” or have struggled to keep the younger ones out from money for coverages. It plays alot on respect which is primordial in every profession.
Seniors should inspire young ones with their experience and good professional practices.
5- Associations/ Trade Union:
They are suppose to be the courts for journalists. In the region, they are still very weak. Many are those who see no “professional need” but friendship ties, to join such gatherings. They have not been able to credit journalists the ways they should be. They could Organise seminars, enroll newcomer compulsorily to avoid washing down the profession, save the faces of journalist on the field etc. It happens with lawyer, and their dignity is recognized. Journalism is too loose in the region and needs stamina.
Many don’t have press cards, many reporters aren’t in associations, something even their employers should be obliged to do in order to protect these vulnerable and poor workers. What benefit do we have belonging to these unions and associations? Organize training programs, travel opportunities, leisure and study trips, scout for job placement schemes for members etc. These must be looked into.
6- Event Organiser:
They respond the way we react. Let them know journalism is not a peanut profession. I know many who pay 7 times money for an event in other regions than in Bamenda. We have Been taken for beggars. The narrative must change. We must learn to reject humiliating job payments from especially government officials.
7- Impersonators;
These ones are not just journalists who fake media, but also those ones who create begging associations to gain favour from government officials. They pass for members of journalism confederations and what not. The legal and legitimate associations must put an end to this and declare them persona non gratas.
8- Government Policies
Issa Tchiroma, one time communication minister said, all media in Cameroon function under administrative tolerance. That is to say, the government censors the press.
We must come together and under one umbrella and fight this acts that has seen many journalists suffer for doing just their jobs. The associations and trade unions must diversify modus operandi for this.
….to be continued
Mbakujude7@gmail.com… 2019
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